Media Life Magazine - Your client's message on smart cars

Great article on Smart Car Advertising, if your looking for an affordable solution to launch a mobile advertising campaign this information is a must.

Media Life Magazine - Your client's message on smart cars

Promotional Bumper Sticker Advertising

Eye-catching bumper stickers are an easy way to get your business’ motto, message or contact information in front of a wide range of potential customers. Staying up-to-date with terms that cover the designs, adhesives and styles of promotional bumper stickers will help you create an advertising tool to convey the proper, professional image. Learn about terms including “static vinyl,” “backing sheet imprint” and “zip strips” to design promotional stickers that will both represent your business and generate business.

Backing sheet imprint

Add another promotional benefit to your bumper stickers with a backing sheet imprint. While customers typically remove and toss the backing of the sticker after applying it, printing a coupon, mini flyer or upcoming sales information on the paper will give them reason to keep it and give you another opportunity to advertise.
Try: Absorbent Printing offers backing sheet imprint services on its line of vinyl coated bumper stickers.

Bulk Sticker Promotion

Finding a low cost mass production sticker company that still provides great quality is hard to come by and garbage sticker companies are a dime a dozen. Ordering 5,000 or even 10,000 stickers for your business can be very effective by allowing you to quickly market your campaign almost anywhere, anytime. You can even pass them out to employees to re-pass out to friends which can start a chain reaction of marketing.
Try: Sticker Mammoth offers backing sheet imprint services on its line of vinyl coated bumper stickers.

Paper proof

Be sure to ask for a paper proof before printing promotional bumper stickers to check for typographical errors and ensure that your company logo and design match your original vision.
Try: Read more about the benefits of paper proofs and discover the meanings of other industry terms on the Promo Peddler website.

Zip strips

Customers may be more willing to add a bumper sticker to their vehicle if they know they're easy to remove. Zip strips feature adhesives for easy removal without the hassle of adhesive removers and razor blades.
Try: Check out different styles and sizes of zip strip style bumper stickers through the photos and descriptions at Extra-Mile.

Static vinyl

Present customers with promotional stickers that stick without adhesives. Static vinyl stickers are easy to remove without leaving the typical sticker residue.
Try: Branders offers static vinyl bumper stickers in assorted sizes and shapes for a dynamic look.

Magnetic bumper stickers

Promotional bumper stickers with magnetic backings are the easiest to place, reposition and remove from metal bumpers and car trunks. Be sure to advise customers to remove and clean beneath magnetic bumper stickers about once a week to reduce the possibility of rust formation.
Try: Find styles and discover additional features of magnetic bumper stickers through the photos and descriptions on the Victory Store website.

Window stickers

Give customers the option of promotional bumper stickers or promotional window stickers. Static vinyl window stickers are not only easy to position, but are also more prominent to viewers than traditional bumper stickers.
Try: See different styles and sizes of window stickers on the ePromos website to get design ideas.

Food Truck Craze in Orlando

The Food Truck Craze has struck Orlando hard and with tons of foodie groups arising around these delectable moving vehicles one has to ask how they do it. Well, they wrap there food trucks in specially designed graphics designed to please there followers with eye catching images of their Brand and usually with a menu to boot.

Food Truck Wrap

Food Truck Wraps are costly and can either make or break your mobile restaurant so you need to make sure your going to proceed this journey with a company that has proven themselves in this delicate area of mobile advertising.

Fortunate for those who do live in Orlando or are willing to make the long haul for quality there is a company waiting to provide the ultimate in service when it comes to these special wraps. Wraps For Less has been dominating the wraps business in Orlando for the last year and they have produced food truck wrap after food truck wrap leaving their competition rethinking there place in this market.

When it comes to food trucks, Wraps For Less has an unbeatable service that will give your Food Truck what it needs to survive in a tank full of sharks.

Best Deal on Bulk Stickers in Orlando

There's a new sticker company in Orlando, Florida pushing great quality with the best prices to match. These are no regular stickers folks, Orlando Stickers uses high quality,  3m removable vinyl material to produce their stickers so they will stick on anything from a wall to the back of your car!

Die Cut Stickers

 Another process that set them apart aside from the best price you can find in Orlando is there printing. Orlando Stickers uses a super high definition printer set on the highest resolution which means what they print comes out wicked vibrant and almost pops right out of the sticker.

There are many other companies out there printing stickers but nothing compares to Orlando Stickers for Quality, Customer Service and Price with the ability to pick the stickers up right in Orlando.

If you live in Orlando go check them out here -> Orlando Stickers <- and see for yourself why local is now the way to go for your sticker advertising needs.

Vehicle Wrap Advertising Process Explained

Why pay the monthly costs of billboards or transit ads when you can invest that money in vehicle graphics? Vehicle wraps not only gather more impressions, but they also cost less per lead over the life of the wrap when compared to billboards.

According to the Outdoor Advertising Association of America,

• A city as small as 50,000 people will garner 8.4 million impressions a year from one wrapped vehicle.
• 90% of all travelers notice graphics on all wrapped vehicles.
• 75% of consumers for impressions about a company based on fleet graphics.
• 30% of all consumers base their buying decisions on impressions they receive from company vehicles.

Triple Surfboards Trailer Wrap

 Below are some tips for developing the most effective vehicle wrap campaign for your company.

Design
From full-color photographs to stylized illustrations, virtually anything that you or your designers can imagine can be realized in a vehicle wrap. However, there are a few guidelines you should keep in mind when creating your message:

• Keep it brief. Like a billboard, a vehicle wrap has a limited time to make an impact. Try to budget yourself five words or less so the audience has time to read and remember what you have to say. Also, choose colors and fonts that are clear and easy to read from a distance.
• Stick with your brand. Unless legibility is a concern, use the colors, fonts, logo and other branding elements you've established throughout your marketing materials. These visual cues help your audience remember your name and your message. Studies reveal that fleet advertising boosts name recognition 15 times greater than any other form of advertising.
• Provide simple contact information. Give your audience a way to immediately contact you – either through your website or by phone.
• Design in 360°. Remember that, for maximum effectiveness, your message and contact information should be visible on each side of the vehicle – including the front and rear.  

Application
A poorly produced or installed vehicle wrap may fade, bubble, peel or crack, significantly reducing the value of your investment. Top quality 3M^TM vinyl vehicle wraps can be printed in a full spectrum of vibrant color, and will not harm your vehicle's finish. When installed by a 3M certified company, a long-term vehicle wrap should last 3-5 years.

Choosing a 3M certified vendor is important for two reasons. First, qualification for this program requires rigorous quality control and strict adherence to 3M’s material, equipment and process guidelines. A vendor who has fulfilled 3M's requirements is likely to deliver quality results. Second, only a 3M certified company can offer the 3M MCS^TM Warranty – a comprehensive warranty which provides for the credit or replacement of all 3M materials used in the graphic. Covered defects include cracking, crazing, peeling, fading, blistering, gloss changes, seam failure, mildewing, and more. A 3M MCS Warranty protects the value of your investment.

Positioning
In addition to the impressions you'll gain simply by driving around town, there are a many opportunities to maximize your exposure. Try parking your vehicle on the edge of a parking lot, so that passing traffic can see your message. When possible, arrive early and park near the entrance of a concert or sports event. Given a little forethought, your vehicle can provide round-the-clock promotion for your brand. 

For more information about vehicle wrap advertising, contact Wraps For Less

Statistics above provided by the OAAA (Outdoor Advertising Association of America) in 2003.