The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brand’s product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively.
Commonly, advertisements are seen on
carts, airport, on the sides of buses, buss shelters, etc.
Advertisements are cleverly placed at places where viewers can easily
and regularly access visual, audio and printed information.
Mentioned below are some forms of advertising:
This type of advertising is done mainly for economic, political, or
social issues. Advocate Advertising can be in the form of advertisement,
message, or public communication. The aim of advertising through this
medium is planned campaign to convince public and form their opinion on a
Comparative advertising works on comparison. One brand is directly or
indirectly compared with another or even more conflicting brands. Major
industries like airlines and automobile manufacturers these days use
Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising.
Emails, catalogs, flyers, letters, and postcards are just a few of the
direct-mail advertising options available. A lot of personal details are
required to be known for this type of advertising.
Billboards, wraps on the side of buildings, etc fall in the category of
outdoor advertising. Outdoor advertising is extremely effective if
implemented on busy located areas where a lot of travelers come and can
buy the product from nearby.
Product Advertising: In this type of advertising, no selling of a specific product is done.
Incentives play a major role in this type. Promotional items like
package and its presentation is done in a manner to attract customers so
that they purchase the product.
Some Useful Advertising Ideas:
Consistency: The message of the ad should be delivered in a constant
way. Even style of business cards, letterheads of the company, envelops,
etc should be standardized and not change often.
. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.
Promotion: Focus should be on the benefits of the products rather than
the features as it connects with the consumer’s emotional satisfaction.
Orlando Signs and Banners is a very effective outdoor advertising
company located in Orlando Florida where they provide advertising
services such as Signs, Banners, Car Wraps, Trade Show Displays and various other cost effective marketing services for small business.