Sunday, December 11, 2011

Vehicle Wrap Advertising Process Explained

Why pay the monthly costs of billboards or transit ads when you can invest that money in vehicle graphics? Vehicle wraps not only gather more impressions, but they also cost less per lead over the life of the wrap when compared to billboards.

According to the Outdoor Advertising Association of America,
  • A city as small as 50,000 people will garner 8.4 million impressions a year from one wrapped vehicle.
  • 90% of all travelers notice graphics on all wrapped vehicles.
  • 75% of consumers for impressions about a company based on fleet graphics.
  • 30% of all consumers base their buying decisions on impressions they receive from company vehicles.
Triple Surfboards Trailer Wrap

 Below are some tips for developing the most effective vehicle wrap campaign for your company.

From full-color photographs to stylized illustrations, virtually anything that you or your designers can imagine can be realized in a vehicle wrap. However, there are a few guidelines you should keep in mind when creating your message:
  • Keep it brief. Like a billboard, a vehicle wrap has a limited time to make an impact. Try to budget yourself five words or less so the audience has time to read and remember what you have to say. Also, choose colors and fonts that are clear and easy to read from a distance.
  • Stick with your brand. Unless legibility is a concern, use the colors, fonts, logo and other branding elements you've established throughout your marketing materials. These visual cues help your audience remember your name and your message. Studies reveal that fleet advertising boosts name recognition 15 times greater than any other form of advertising.
  • Provide simple contact information. Give your audience a way to immediately contact you – either through your website or by phone.
  • Design in 360°. Remember that, for maximum effectiveness, your message and contact information should be visible on each side of the vehicle – including the front and rear.  

A poorly produced or installed vehicle wrap may fade, bubble, peel or crack, significantly reducing the value of your investment. Top quality 3MTM vinyl vehicle wraps can be printed in a full spectrum of vibrant color, and will not harm your vehicle's finish. When installed by a 3M certified company, a long-term vehicle wrap should last 3-5 years.

Choosing a 3M certified vendor is important for two reasons. First, qualification for this program requires rigorous quality control and strict adherence to 3M’s material, equipment and process guidelines. A vendor who has fulfilled 3M's requirements is likely to deliver quality results. Second, only a 3M certified company can offer the 3M MCSTM Warranty – a comprehensive warranty which provides for the credit or replacement of all 3M materials used in the graphic. Covered defects include cracking, crazing, peeling, fading, blistering, gloss changes, seam failure, mildewing, and more. A 3M MCS Warranty protects the value of your investment.

In addition to the impressions you'll gain simply by driving around town, there are a many opportunities to maximize your exposure. Try parking your vehicle on the edge of a parking lot, so that passing traffic can see your message. When possible, arrive early and park near the entrance of a concert or sports event. Given a little forethought, your vehicle can provide round-the-clock promotion for your brand. 

For more information about vehicle wrap advertising, contact Wraps For Less

Statistics above provided by the OAAA (Outdoor Advertising Association of America) in 2003.

Wednesday, December 7, 2011

Language of Color in Vehicle Wraps

I once asked an audience during a seminar that I was presenting, “What would you say is the Universal Language in the world?”  Among the answers I received were French(?), Music, Mathematics and, believe it or not, Love!  However, Color has a very distinct language of its own, provoking responses that are both emotional and physiological.  Did you know that Red, while immediately garnering attention also raises your blood pressure?  And Blue, which has an overall calming effect, evokes confidence and trust?  Color is a tool that has been used effectively to sway opinion and influence behavior in such disciplines as interior design, advertising and marketing.  Studies have shown that 85% of all consumer purchases are influenced by color.  In addition, color increases brand recognition by 80% and brand recognition directly links to consumer confidence.  A well-conceived advertising campaign designed to promote business recognition and brand equity needs to feature purposeful, consistent graphic images.

Parent Resource Center Bus Wrap

While the graphic images of outdoor advertising had long been relegated to static billboards and bench signage, vehicle wraps have emerged as the smart choice for your advertising dollar.  Considered mobile billboards, a vehicle wrap will last years, reach thousands of potential customers and allow for targeted strategic marketing.  I liken them to mini-commercials (without the annoying lack of volume control!).  The design challenge in creating a successful vehicle wrap comes in balancing colorful, attention-grabbing graphics in a tasteful, but memorable, manner that will quickly and effectively convey what you do and how to reach you.  When shopping for a vehicle wrap, consider the friendly professionals at Wraps for Less your “image consultants.”  Our experienced design team works closely with our customers to craft their wrap using all the tools of the trade (including Color!) to bring to life their business vision.  A creative wrap will warrant a second look and most certainly expand your company’s recognition while building brand equity, generating interest and sales in any language.

Orlando Signs and Banners, a sister company to Wraps For Less, is a very effective outdoor advertising company located in Orlando Florida where they provide advertising services such as Signs, Banners, Car Wraps, Trade Show Displays and various other cost effective marketing services for small business.

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