As the holiday season swings into high gear, more event planners and marketers may be looking for ways to get the word out about local events. A simple, cost-effective way to market your next local event is vinyl banner printing.
Vinyl banners are weatherproof and available in a variety of custom
sizes and colors. Just one well-placed banner in a high traffic area can
help provide information to a number of people who are likely to be
interested in attending. Targeting locally can help to ensure your
banners are being seen by the right audience.
What should your banner say? Beyond the obvious (event name, date,
location), include a web address where attendees can go to find more
information, RSVP to the event, and share it with their friends using
social media. Including this simple call to action can help your banners
do double-duty. Further, if your event is outdoors, be sure to indicate
whether or not the plan is “rain or shine”. This seemingly secondary
piece of information can make a huge difference should the weather not
cooperate on the day.
Use your banner to highlight an incentive for guests to make the
effort to attend your event. While the event itself may sound
spectacular, include a small call out to highlight free gifts, door
prizes, or other special offers you’ve organized.
Finally, consider the weather as a factor when you decide where to
place your banners. While banners on sidewalks in the summertime attract
the eyes of window shoppers and foot traffic, this may not be such an
effective placement in colder months when your prospects are more likely
to be driving.
Take advantage of PrintRunner’s 40% off savings on vinyl banner printing before 10/31/11 to get a great deal on vinyl banners to advertise your next holiday event.
Article Source: http://blog.printrunner.com/2011/09/local-event-advertising-with-vinyl-banners/